Stetson: American Icon

Introducing our first-ever coffee table book, spanning 320 pages and bringing together 160 years of history, innovation, craftsmanship, and culture in one collectible volume. With contributions from a range of leading figures and longtime Stetson fans, it’s the definitive story of our brand, from West to East, and America to the world. 

The book features an introduction by award-winning historian Douglas Brinkley, who chronicles the Stetson story, from John B. Stetson’s early days to the company’s current global reach; a personal essay by legendary musician Lyle Lovett on the power of having the right hat; a look at Stetson in cinema by New York Times film critic Glenn Kenny; an exploration of the cowboy hat’s enduring allure by Vogue senior archive editor Laird Borrelli-Persson; and a visit to our Texas factory, where style writer Jay Fielden gets a firsthand look at how Stetsons are crafted today.

Other highlights include profiles of an eclectic mix of global collectors, a history of Stetson in uniform, a compendium of iconic advertisements through the decades and more.

• Hardcover
• Deluxe Slipcase
• 320 Pages
• Published by Rizzoli, 2025